Iraq’s Bloody Toll: control your message with title, colour and orientation

Conside these charts. They have completely different messages and yet the only difference is the title, the colour and the orientation of the bars.

Creating a totally different message with just a title, axis and colour change.
Creating a totally different message with just a title, axis and colour change.

Watch the video below for an explanation, or go check out my slides from an older presentation, “Drive the message home with the right dashboard“. I also make this point in my Brinton┬átalks, as he also covered this point.

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