Conside these charts. They have completely different messages and yet the only difference is the title, the colour and the orientation of the bars.
![Creating a totally different message with just a title, axis and colour change.](https://gravyanecdote.com/wp-content/uploads/2014/10/Same-charts-different-message.png)
Watch the video below for an explanation, or go check out my slides from an older presentation, “Drive the message home with the right dashboard“. I also make this point in my Brinton talks, as he also covered this point.
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