How to drive the message home with the right dashboard

Today (Thu 16 April) I did a Webinar for Tableau, “How to drive the message home with the right dashboard.” (the webinar recording will be available on that page very soon).

The slides are available here.

And here are the links to the resources I shared:

Design books and projects

Ranking UK political parties according to mentions on twitter by the media
Ranking UK political parties according to mentions on twitter by the media

Tableau Dashboards

How come we see bigfoot fewer times, despite us all now having smartphones?
How come we see bigfoot fewer times, despite us all now having smartphones?

Inspiration and further use cases

Viz of the Day: great messages, every day
Viz of the Day: great messages, every day

Killing the paired bar chart

In which years did B outsell A?
In which years did B outsell A?

Jon Schwabish just posted a nice solution to the problem of the side-by-side bar chart. I won’t go into why they’re A Bad Thing – he does that just fine.

I wanted to put this post together because it’s something I’ve been thinking about too. My solution is slightly different. Consider the side-by-side bar chart at the top showing sales of Product A and B over ten years. Too much ink! It’s confusing and impossible to interpret. It’s really hard to see anything.

How else can we show this info and ask “in which years did B outsell A?” Simple. Do something heretical and connect the dots using a line (what? Use a line to connect discrete values? But you can’t do that!):

side by side slope

Because we’re so well evolved to see slopes, we quickly and easily see the three years in which B outsold A:

side by side highlight
Click here to download a workbook with this chart in it

In this example, because it’s sales over time, I kept the years as separate panes.

With slightly different data, you can acheive the same results using a categorical slope chart. I’m doing this as part of my analytics based around the UK General Election (

SNP and LIb Dem Mentions

A new role: evangelist

The Ancient Mariner
The Ancient Mariner
I pass, like night, from land to land;
I have strange power of speech;
That moment that his face I see,
I know the man that must hear me:
To him my tale I teach.
- The Rime of the Ancient Mariner, Samuel Taylor Coleridge

Today’s my birthday and Tableau gave me a nice present: a new role. I’m now Technical Evangelist for the company. I’m humbled, thrilled and delighted with this.

In many ways it’s what I’ve been doing, unofficially, since first buying Tableau 7 years ago, starting this blog in 2010 (here’s my first post) and then joining Tableau in 2011.

I’ve kinda always felt a little like the Ancient Mariner. He went through a crazy experience and then felt driven to share it with everyone he sees. That’s how I feel about visual analysis and Tableau.

(another reason for the quote? The Rime of the Ancient Mariner is my favourite poem. I even tried to learn it while riding a bike around New Zealand ten years ago. If you’ve not read it, I recommend you do. Then go read the hilarious version by Hunt Emerson. Finally, go listen to Iron Maiden’s epic tribute to the poem; go on, you know you want to!)


How many data points are too many? In praise of the small multiple.

My latest Huffington Post article (published Wed 28 Jan) discusses how amazing our visual system is at seeing very granular levels of detail. Here’s a rather shaky GIF of the different views going from 1 data point to over 10,000:

howmanymarks narrow
Click image to see a bigger version

The inspiration for the column and this post was Ann K Emery’s 2015 data resolutions. I’ve always been a big fan of small multiples, but her specific statement to “do more small multiples” triggered my efforts to break the data out of the charts I’d been making with the Citibike data.

There have been lots of posts celebrating small multiples recently. My favourite is “A Big Article About Wee Things” by Propublica. Go read it! Go on.

What I really need to emphasise is that no single view is the “right” one. Theere’s no such thing as the “right” view. Being able to cycle through these very quickly in Tableau is immensely powerful – each view teases something else out of the data as you feel your way to insight. Each view shows something different and if you can see 30 views in 5 minutes, who knows what insights your data will reveal? What’s certain is that we can reflect on just how complex and yet clear 10,000+ marks appear:

All 10,246 marks in one place!
All 10,246 marks in one place!

3 ages of data viz?

I’ve got this idea for a future theme looking at “3 ages of data viz”. I want your thoughts. Is there something in this idea? Am I right? Are there more? What’s the NEXT age going to bring? What does this teach us about dataviz?

Age 1: The Excel disaster (pre 2000)

(image from

The early spreadsheet designers got excited about graphics and gave us 3-d exploded pie charts. If only they’d read some theory about effective dataviz maybe we’d not have had 35+ years of fighting back against dataviz disasters. To be fair to Excel, as you can see above, the defaults weren’t really that bad, given the limits of graphics cards in the day. Unfortunately, people got too excited about the 3d options.

Age 2: the Stephen Few fightback (2000-2010)


Stephen Few took on the spreadsheet behemoths in the first decade of this century. He made us all see sense and put science-backed best practice on the pedestal. People saw the light and visual tools began to ditch the dross in favour of charts that actually work.

Age 3: the creative years (2010-present)

What’s the top data dog (

The problem with Stephen Few’s approach is that people found his approach, well, boring. Unarguably his approach was functionally correct and just right for operational business dashboards. But many people were left unmoved. They found that following his approach didn’t engage people. As data journalism flourished and infographics exploded, there was a realization that a balance needed to be struck.

At the extreme end we found that people like David McCandless found success with their design-trumps-function approach  but others, such as Alberto Cairo (see his Tapestry Conference slides) and Andy Kirk (8 hats) pushed the need to ENGAGE as well as INFORM.

Tell me your thoughts

My ideas are fluid around this. I’m trying to make the point that we’re in a great place with the combining fields of creative power and effective design. What else do I need to know?


Seven years ago this week….

I paid for my first Tableau license 7 years ago today (15 Jan 2008). To say that changed my life is not an understatement.
I was a struggling data analyst using outdated, unsupported, inflexible BI tools provided by an underfunded, overworked IT department. I had a team of people who would spend 3 weeks producing 1 report for 1 faculty at the University of Oxford.
In desperation I searched the web for anything that might help me escape these shackles. I found this post by Stephen Few and clicked the link to this small software company’s website.
By the end of that afternoon, I had produced more useful analytics than we could do in a month. That was the afternoon my life changed. I put together a use case. Here it is:
The notes I made for my business case to buy 1 license of Tableau Desktop
The notes I made for my business case to buy 1 license of Tableau Desktop
Note that one of my risks is “not enough functionality” (this was v3.5). That was true but what it did was better than any single piece of software I have ever used. The great news is that Tableau is now a super-powerful machine.
Note also that the notes are written on an Oracle notepad. Ha! Take that, Oracle!
Looking back on my initial work, I am amazed I was pleased with what I was producing.
Some of my first work with Tableau
Some of my first work with Tableau
My experienced eyes see these views as unsophisticated and untidy. But the emotion I remember at the time was one of joy. I was playing with my data. I was asking and answering questions as quickly as I could think of them. I was unleashed.
I stayed at the University of Oxford for 4 great years. Over those years at Oxford, I began blogging, organised the first Tableau user group, and spoke at Tableau conferences. I was having more fun using a piece of software than I could have imagined.
You’re not supposed to enjoy using business applications. That’s just wrong. But this was FUN. So much that I would use Tableau at home for personal projects. Can you imagine using other BI tools at home for fun?
It. Just. Doesn’t. Happen.
My amazing farewell cake from my colleagues at Oxford.
My amazing farewell cake from my colleagues at Oxford.
In 2011 Tableau was growing in Europe and I joined the company; it’s 6th European employee. My first desk was shared with a photocopier. It’s been just as much fun ever since and I am grateful to have had this opportunity. I’ve made amazing friends at work. I’ve travelled to amazing places. And I’ve been inspired by the incredible community this product has produced.
I now get  visibility of the product roadmap – I am very confident the next 7 years are going to be as amazing as the first 7.

2014: a year of Gabby Young, Heavy Metal and Frozen

What was your favourite music of the year? I thought I’d take a data-driven look at my listening habits, by downloading my data. I’ve found 3 interesting stories:

My favourite album: Gabby Young and Other Animals


Click for bigger version
Click for bigger version

We saw Gabby Young at the excellent Just-So festival. What knocks me out is the enjoyment in her show and her recorded music. There is such joy in the recording that you can’t help but get carried away. Her voice is exquisite and carries me away.

Two things the data told me:

  • I had a crazy week in November when I listened to over 200 Gabby Young tracks.
  • The tracks I most listened to are I’ve Improved and Fear Of Flying. Here’s the videos:

Heavy Metal

In any given week I’ll be listening to classical, or pop, or even deep filthstep but one thread that has been consistent through my life is heavy metal. You can’t beat a good scream and thrash every now and then. My top metal bands of the year are below.

Click for bigger
Click for bigger


Metallica remain the band I go back to the most. Check out that huge spike in August – 66 listens in one month. What’s interesting is that I got a little bit reobsessed with Anthrax in the same month – over 100 listens in one month. That was all about “Sounds of White Noise” – a favourite album from the 1990s and rediscovered and obsessed over in the Summer.

Meshuggah and Hatebreed make their appearance too as they were the only non-festival gigs I went to this year. Also the first heavy metal shows for, um, 20 years, I think.


The year of Frozen.

I’ve written on the Tableau Public blog before about the effect that Frozen has had on my music listens. The chart below is the cumulative listens of all bands in 2014. Frozen, Pink Floyd, Gabby Young and Lordes are at the top. Frozen dominates:

Click for bigger
Click for bigger

Let’s gloss over Frozen and focus on Pink Floyd.

Pink Floyd is number 2 most listened to for 2 reasons.

First of all, they released a great new album. I listened to it a lot when it came out in October.

The second reason is the spike in May. At this stage, we’d listened to so much Frozen I wanted to reset my kid’s music tastes! We listened to The Wall a lot – the kids like the talking voices. Here’s the same chart, highlighting Pink Floyd:

Click for bigger
Click for bigger

What did you listen to?

To make these charts, I scrobble all my music listens to I then use Ben Foxall’s (@benjaminbenbenLastfmToCsv service to download all my data. Finally – I point Tableau to the data and explore away.

Magic and Data Visualisation: my favourite routine

Happy Christmas everyone! If you haven’t, go and read my latest Huffington Post columnn about two of my passions, “What links magic and data visualisation?“.

In the column, I link to lots of routines but I wanted to highlight Lennart Green’s TED talk in particular. I have watched this many many times – it’s mix of patter, sleight, misdirection is just perfect.

What’s your favourite routine? Or your favourite magician?