I have a confession. The source for this week’s makeover left me confused. I tried to understand it but couldn’t. This is an example of an infographic put together to generate clickbait with almost no thought to meaning. Read on to see why, but stick around for the real shocker at the end.
Let’s look at the original.
What’s a “gamer”? I play the occasional game on my iPad and cell-phone. Does that make me a gamer? Or is a gamer someone who is more hardcore and dedicated? I have no idea: I am not told what the definition is.
So 73% of adults use a desktop or laptop. To play games? How often? And is the 53% of adults using a game console the same as the headline 53%? I suspect it maybe, in which case the headline 53% is totally arbitrary.
Let’s move on.
Oh dear. This is terrible, for at least 3 reasons:
- Radial bars, even when well implemented, make it hard to compare categories. But this one goes beyond bad by starting each bar at an apparently random position. Also, the lack of alignment doesn’t help. Is this meant to be a visual metaphor to a gaming trope? If so, I don’t know what it is.
- I don’t trust the data. Apparently parents use all forms of gaming device more than non-parents. As a parent of two, I simple don’t believe that.
- Look again at the infographic’s title: “Adults vs Teens”. If this is about adults and teens why are we even comparing Parents and Non-Parents? What does that have to do with Teens?
Being left with a distrust of this data, I only spent a little while on this week’s makeover. Without an understanding of what the percentages actually represent, I found it impossible to come up with a coherent new approach.
I also turned to the source for this data: Pew Research’s Gaming and Gamers report. That’s the source for this information.
And here’s the real clanger: the numbers used in this infographic are are entirely different to Pew’s. Only 10% of Americans consider themselves gamers:
This video is very informative, and trashes pretty much every number Forbes used: